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CBD is one of the most progressive and fastest-growing markets around. From Gwyneth Paltrow’s CBD-infused beauty products to Kim Kardashian’s CBD-themed baby shower, there’s no shortage of buzz about this mind-bending substance.

But if you’re selling CBD, you’ll need to stay on top of the latest consumer trends and compliance requirements.

Product Descriptions

The CBD market is trendy right now, but that doesn’t mean shoppers will just flock to you automatically. You need to make a compelling case for why they should choose your products over the competition, and that starts with your product descriptions.

Luckily, there are plenty of ways to optimize your product descriptions to increase conversions. For starters, avoid jargon and industry buzzwords. Many first-time visitors will be unfamiliar with the product, so they’ll appreciate straightforward, accurate information. This includes the basics like what each product is (a tincture is liquid you ingest under the tongue, while an edible is a pill or gummy), the benefits it can deliver (improved sleep or reduced aches and pains), and the how to use instructions (dropper applicator included).

If you can, add a customer review section to your CBD Shop. Studies show that customers trust other shoppers’ recommendations more than they trust brands’ own promotional messages. This can be a powerful way to build trust and confidence in your brand and product.

Some of the best CBD sites also offer a detailed certificate of analysis (COA) for each product. This shows consumers that their chosen CBD products have been thoroughly tested by a third party and meet specific standards. They can then compare the results against their own needs and decide which product is right for them.


A CBD shop should have the ingredients of their products clearly listed. This allows customers to avoid any possible health issues if they are allergic to a particular ingredient or have certain health conditions. For example, a person with an allergy to pigs should not consume any products that contain gelatin or pectin. A good CBD store should also provide a Certificate of Analysis (COA) for all of their products.

A COA is a document that lists the levels of CBD in a product and is verified by a laboratory. The document also lists the manufacturing date and lot number of the CBD product, which makes it easier for consumers to find the right CBD product.

There are a variety of ways to ingest CBD, from capsules to edibles to vaping. A good CBD store will offer a selection of these options so that customers can choose the method that best suits them. A CBD guide can help new customers understand the different methods of ingesting CBD and what benefits each might bring.

A good CBD shop will also include a FAQ page that answers common questions about the products. This will be helpful for new visitors and will help reassure skeptics about the legitimacy of this natural compound. A friendly, approachable customer service team will also help to inspire confidence in new customers.

Customer Service

When shopping for CBD locally, you’re at the mercy of the store owner’s perception of what constitutes a quality product. This could mean products that don’t contain the full spectrum of cannabinoids or are made from low-grade hemp that contains pesticides, heavy metals and molds. When shopping online, it’s possible to browse through a wide selection of products from many different brands that are known for their quality and purity.

Serenity Store is a great example of an online CBD retailer with an impressive selection. They carry products from big-name CBD brands, including cbdMD, Charlotte’s Web and NuLeaf Naturals. Their product range includes tinctures and oils, edibles (including gummies), beverages, capsules, vape-able CBD (cartridges, liquids and pre-filled pens) and topicals. They even have specific sections for alternative cannabinoids like CBC, CBG and CBDA.

Their customer service team is always ready to answer your questions by phone or email. You can also leave a message and they’ll get back to you as soon as possible. This level of service is hard to find at a local retail store, so it’s well worth checking out their website.


The CBD industry is exploding right now with products being sold left, right and center. It’s predicted to be a $22 billion dollar market by 2022. People are rushing to stock up on the stuff with all kinds of claims about wondrous health benefits. But just like any other fast-moving progressive market, it’s going to have some speed bumps along the way.

Whether you’re selling a product that needs to be shipped cold or one that requires a specific temperature, it’s important to get your logistics in order. The last thing you want is for your product to arrive at its destination damaged or even worse, ruined completely. So, it’s best to invest in good packaging and ship it in a cool, dry environment.

Also, it’s important to have all of your documentation in order and ready to present to the carrier if needed. This includes everything outlined in the USPS regulations above, as well as third-party lab results showing that all of your CBD products have less than 0.3% THC.

Finally, you should also be prepared to pay taxes on your products if required. This is something that you should be familiar with before opening up your storefront. If you’re unsure of how to do this, consider hiring a Shopify specialist that can help you set up your tax rates and integrate them with your accounting software.


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