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Eyebrow gel is an essential part of any makeup routine, and it can help create a polished look that doesn’t feel overdone. The best eyebrow gel can keep your hairs in place, while also tinting them or filling in sparse patches. Some can even have ingredients that promote hair growth, making them a great option for thin or patchy brows. It is important to use an eyebrow gel that matches your natural color, as overly dark products will look obvious and unnatural.

The Good Housekeeping Institute Beauty Lab tested the top-rated brow gels on the market to find the ones that provide a flexible, natural hold without flaking or leaving any residue behind. Our expert and shopper-rated picks include options for every budget, from drugstore finds to high-end buys.

This eyebrow gel has a light, clear formula that works on all hair colors. It also features a dual-sided spoolie brush that makes comb-ing up and molding your brows into shape practically effortless. The product also has a weightless texture, so it feels comfortable to wear all day.

If you’re looking for a brow gel that offers an additional pop of color, this one from Patrick Ta is the way to go. The product uses a mineral-based formula to condition the eyebrow hairs while also adding an all-day wash of color thanks to the kaolin clay and naturally-occurring pigments in its composition.

Its unique texture is ideal for thick brows, as it holds the hairs in place while still being malleable and easy to work with. The spoolie brush helps to groom the eyebrows and ensure they stay in place all day.

A coveted Good Housekeeping Institute Beauty Lab seal star, this eyebrow gel is perfect for creating a strong, defined look that won’t budge all day. The clear gel can be used for a matte finish or for a slightly glossier, more defined appearance. The product also comes in a variety of shades to match different hair colors, making it suitable for almost anyone.

Our testers loved this product for its ability to tame stray brow hairs and create a smooth, defined look. The applicator is small, so it’s ideal for targeting hard-to-reach spots, such as the inner corner of the eyebrow. Its lightweight, waterproof formula doesn’t have a sticky or crunchy finish and can be worn alone or under foundation.

While most people use a spoolie to groom their eyebrows, some opt for a more precise tool—like a brow pencil or crayon. The spoolie will create a more polished look, but the brow pencil can be better for defining your shape.

The spoolie can be used as a base coat for the gel to lock in your other eyebrow makeup. Once the gel is dry, you can begin to use your brow pencil or crayon to add definition and make sure that everything is perfectly lined up. When applying a brow pencil or crayon, use short and light strokes to avoid clumping the hairs together. When you’re finished, be sure to brush your brows upward and outward for a faux eye lift.


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