Twitter is a popular social media platform that allows users to share links with their followers. The problem is that some URLs are very long, which makes sharing them difficult. To help with this, Twitter offers a link shortener to make it easier for users to share links in their tweets. In this article, we will look at how to use the twitter link shortener and some of the benefits that come with it.
Using the Twitter URL Shortener
When you post a link on Twitter, it is automatically shortened by the twitter link shortener t.co to 23 characters. This helps to keep tweets as concise as possible and can also help to save on bandwidth costs. Additionally, the t.co service tracks all clicks on the shortened links and provides analytics to Twitter users.
Although using the Twitter URL shortener can be useful, there are some downsides to using it. One is that Twitter’s t.co service does not allow you to add a custom domain name, which means that your shortened link will showcase the Twitter domain rather than yours. This can be a problem, especially since it has been shown that using branded links increases clicks on tweets.
The good news is that there are other URL shortener services available that will let you create t.co-compatible URLs that feature your brand’s name. These services include Bitly and Rebrandly, which is the leader in link branding. Using these services will allow you to create branded twitter short links that will increase your chances of getting more clicks on your tweets. twitter link shortener